It's Easy to Save with Pump Perks!

Step One

Visit Willie's SUPERVALU and get your FREE Pump Perks card today. Purchase products identified with the Pump Perks logo and receive the per gallon savings shown on the shelf tag. You'll find hundreds of Pump Perks items throughout Willie's SUPERVALU. How much can YOU save on gas?

Step Two

At Willie's SUPERVALU you will receive a receipt showing the amount of fuel discounts earned for your purchases. Your total fuel discount per gallon earned at Willie's SUPERVALU will load to your Pump Perks card.

Remember, you can only pump 15 gallons at the discounted price.

Step Three

To redeem your Pump Perks discounts:

If paying at the pump:

>> At the pump, it will ask if you are a Pump Perks member.
>> Answer YES and insert your Pump Perks card.
>> Next, insert your credit or debit card.
>> Watch the price per gallon roll back.
>> Pump your gas and complete your transaction.

If paying inside:

>> At the pump it will ask if you are a Pump Perks member.
>> Answer YES and insert your Pump Perks card.
>> Select PAY INSDE or lift nozzle.
>> Watch the price per gallon roll back.
>> Pump your gas as you normally would, and show your Pump Perks card to the attendant inside, then complete transaction as normal.
>> If you insert the Pump Perks card before you start pumping gas, the pump will shut off at 15 gallons since that is the limit on gas that discounts can be applied to.

Frequently Asked Questions

Q: Can I use manufacturer's coupons on the items that are on Pump Perks?
A: Yes, manufacturer coupons are always welcome.

>> Q: How long do I have to use my fuel discounts?
A: Fuel discounts expire at the end of the month following the month in which they were earned.

>> Q: Can I accumulate fuel discounts on multiple shopping trips at Willie's SUPERVALU?
A: Yes, build up as much as you can. Your earned fuel discounts could have your cost per gallon as low as 10¢!

>> Q: Do I need to use all of my fuel discounts upon one fuel center visit?
A: Yes. You cannot save part of your discount if you don't pump all 15 gallons. Once you begin the redemption process, all of the discounts you have accumulated will be used at that transaction. Now it's time to go back to Willie's SUPERVALU to earn more Pump Perks!

>> Q: Will my Pump Perks Card be good for any grade of gas?
A: Yes, you can choose the grade of gas you prefer.

>> Q: How and where do I earn Pump Perks?
A: Those are earned by utilizing the Pump Perks card every time you shop and purchase qualifying items at Willie's SUPERVALU, 25 E. 7th Street, Morris, MN 56267.

>> Q: Can I use my Pump Perks fuel discounts at any gas station?
A: No. Pump Perks discounts may only be used at Morris Food Shop, 300 Atlantic Ave. Morris, MN 56267.

>> Q: Can I check my Pump Perks balance from home?
A: Yes! Log on to and register your card to check your balance and see when your rewards expire. For registering on you will earn a one-time bonus of 5¢ per gallon fuel discounts added to your card to use the next time you fill up!